Multi-Skilled Journalists

Media consumption in the financial sector must be at an all time high as people try to work out what is going on and how it will affect them.

In times like these journalists can make or break their name and become the trusted sources they aspire to be. In some cases the calibre and reputation of a particular journalist will transcend that of the media they work for. It is claimed, for instance, that the BBC's Robert Peston can move markets with his comments alone.

Another interesting observation is how, as the Internet combines the need for good print and TV reporting, we see why some journalists will always write and never present and vice versa. FT TV , for instance, requires reporters to present to camera.