Saturday, October 4, 2008

Messaging Session please


If the bailout/credit crunch crisis is a confidence issue then by default it is a communication issue too. As all good PR people know, good communication builds understanding and, thereby, support and confidence. Congress and governments should allocate more time to considering and addressing the messages their actions give out. The vast majority do not fully understand the issues involved and no one knows how this situation will play out. However we are receiving multiple messages and it is hampering confidence building.

As things stand, people will inevitably reach their own conclusions about the wisdom of the bail out. Governments should lay their thoughts on the table more clearly to ensure their public is included and involved in their rationale. If things don't work out as planned, they will at least have more chance of support.

The extreme action they are taking in the banking market is alienating people who feel market forces should be left to sort this problem out and that the heart of the problem, culturally driven irresponsible borrowing and lending, isn't being addressed.

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