The speed of activity in the markets goes someway to explaining the perceived lack of ability of communications functions in financial institutions to effectively carry out their role over the last couple of weeks. With the HBOS merger story in the UK apparently being leaked to the media, rather than properly communicated, it seems that communications functions are struggling to keep up, let alone take advantage of what opportunities are presented to in the market.
Business managers would do well to remember that, where possible, good communication with key stakeholders and publics is crucial at this time to build understanding, support and confidence.
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